Visual Identity Lead

3 days ago


Malappuram, Kerala, India beBeeVisualDesigner Full time ₹ 9,00,000 - ₹ 12,00,000
Senior Visual Designer

The ideal candidate will spearhead the visual identity of our direct-to-consumer beauty brand, crafting designs that exude premium quality and resonate with consumers.

Key Responsibilities
  • Pioneer the end-to-end design process for packaging, digital campaigns, website creatives, and offline collateral.
  • Develop and maintain a consistent brand image across all consumer touchpoints.
  • Lead the creation of social media content, ad creatives, landing pages, emailers, and influencer kits.
  • Collaborate with product and marketing teams to bring campaigns to life with captivating visuals.
  • Translate consumer insights and brand strategy into innovative design concepts.
  • Mentor junior designers and freelancers; provide creative direction and feedback.
  • Stay abreast of design, beauty, and D2C trends to keep the brand fresh and competitive.
Requirements
  • 4–6 years of experience as a Graphic Designer, with at least 2 years in a senior or lead role.
  • A robust portfolio showcasing branding, packaging, and digital campaign design.
  • Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign); bonus if you know Figma/Canva.
  • Experience designing for D2C, beauty, fashion, or lifestyle brands.
  • Ability to balance creativity with commercial goals (conversion, engagement, retention).
  • Strong eye for typography, color palettes, and visual storytelling.
  • Excellent communication and collaboration skills.

Nice to Have:

  • Motion graphics or video editing experience for social media.
  • Photography or art direction background.
  • Experience working in fast-paced startup/D2C environments.


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