Strategic Marketing Expert for Professional Services
3 weeks ago
We are seeking a skilled Strategic Marketing Expert to join our team at Morison & Partners. This role will be responsible for developing and executing marketing strategies tailored to professional services, particularly consulting, tax, and business support in the GCC region.
Key Responsibilities- Marketing Strategy and Campaigns
- Develop and implement marketing strategies aligned with professional services goals.
- Plan, execute, and optimize multi-channel campaigns (Google Ads, LinkedIn, email marketing).
- Collaborate with content specialists to align content with marketing initiatives.
- Social Media Oversight
- Oversee social media analytics to track performance and engagement.
- Provide insights and instructions for content and posting strategies.
- SEO and Digital Marketing
- Manage SEO/SEM efforts to improve website traffic and search rankings.
- Design and execute email campaigns for lead nurturing and client engagement.
- Performance Analysis and Reporting
- Analyze campaign data to measure ROI and recommend improvements.
- Prepare regular reports on marketing performance and trends.
- Bachelor's degree in marketing, Business Administration, or related field.
- 3+ years of experience in digital marketing and campaign management.
- Experience in professional services, particularly consulting, is a strong plus.
- Proficiency in Google Ads, LinkedIn Ads, and analytics platforms (Google Analytics, Hootsuite).
- Strong understanding of SEO, PPC, and social media strategies.
- Excellent analytical, communication, and project management skills.
The estimated salary for this position is $80,000 - $110,000 per year, depending on qualifications and experience.
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