Content Strategist for B2B Communications

18 hours ago


Delhi, Delhi, India MARKIVIS Full time
Job Title: Content Strategist for B2B Communications

About Us:

Markivis is a marketing consulting firm that develops ROI-based business solutions. We value individuality and dedication to creating exceptional outcomes for clients.

We are growing rapidly and seeking professionals who believe in making a real difference. If you have a passion for client relationship management, digital marketing, content development, and the like, let's have a conversation.

Position Overview:

We are looking for a talented Content Strategist with experience in B2B communication and client-focused writing. Your role will be to craft compelling content that drives business growth and supports brand positioning.

Main Responsibilities:

  • Create comprehensive content strategies aligned with business goals.
  • Conduct market research to identify audience needs, industry trends, and content gaps.
  • Develop content calendars and distribution plans for maximum reach and engagement.
  • Write high-quality content, including blogs, white papers, case studies, client proposals, website copy, email campaigns, and social media posts.
  • Develop messaging frameworks that resonate with B2B buyers and decision-makers across various industries.
  • Tailor content for different stages of the sales funnel to nurture leads and convert prospects.
  • Collaborate with the marketing team to craft compelling content for integrated campaigns.
  • Partner with sales teams to create client-focused materials like presentations, RFP responses, and personalized outreach messages.
  • Optimize content for search engines to improve visibility and organic traffic.
  • Analyze content performance using tools like Google Analytics and HubSpot, providing actionable insights to refine strategies.
  • Work closely with design, product, and sales teams to ensure content aligns with brand guidelines and business objectives.

Qualifications:

  • Minimum of 3-5 years in copywriting, content creation, and strategy for B2B audiences.
  • Exceptional writing, editing, and storytelling abilities. Proficiency in SEO principles and content marketing tools.
  • Strong understanding of B2B buyer personas, client needs, and marketing funnels.
  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field (preferred).
  • Familiarity with marketing platforms such as HubSpot, Marketo, or Salesforce is a plus.

Estimated Salary: $80,000 - $110,000 per annum (dependent on experience), based on the location in Dwarka, Delhi. Full-time work from office in Dwarka.


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