Content Strategist for B2B Communications
18 hours ago
About Us:
Markivis is a marketing consulting firm that develops ROI-based business solutions. We value individuality and dedication to creating exceptional outcomes for clients.
We are growing rapidly and seeking professionals who believe in making a real difference. If you have a passion for client relationship management, digital marketing, content development, and the like, let's have a conversation.
Position Overview:
We are looking for a talented Content Strategist with experience in B2B communication and client-focused writing. Your role will be to craft compelling content that drives business growth and supports brand positioning.
Main Responsibilities:
- Create comprehensive content strategies aligned with business goals.
- Conduct market research to identify audience needs, industry trends, and content gaps.
- Develop content calendars and distribution plans for maximum reach and engagement.
- Write high-quality content, including blogs, white papers, case studies, client proposals, website copy, email campaigns, and social media posts.
- Develop messaging frameworks that resonate with B2B buyers and decision-makers across various industries.
- Tailor content for different stages of the sales funnel to nurture leads and convert prospects.
- Collaborate with the marketing team to craft compelling content for integrated campaigns.
- Partner with sales teams to create client-focused materials like presentations, RFP responses, and personalized outreach messages.
- Optimize content for search engines to improve visibility and organic traffic.
- Analyze content performance using tools like Google Analytics and HubSpot, providing actionable insights to refine strategies.
- Work closely with design, product, and sales teams to ensure content aligns with brand guidelines and business objectives.
Qualifications:
- Minimum of 3-5 years in copywriting, content creation, and strategy for B2B audiences.
- Exceptional writing, editing, and storytelling abilities. Proficiency in SEO principles and content marketing tools.
- Strong understanding of B2B buyer personas, client needs, and marketing funnels.
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field (preferred).
- Familiarity with marketing platforms such as HubSpot, Marketo, or Salesforce is a plus.
Estimated Salary: $80,000 - $110,000 per annum (dependent on experience), based on the location in Dwarka, Delhi. Full-time work from office in Dwarka.
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