
Social Media and Performance Marketing Specialist
1 day ago
Sidestep your career plateau by becoming a key player in our Social Media and Performance Marketing team. As a Digital Marketing Strategist, you will craft engaging content calendars, collaborate with designers to create compelling visuals, and drive impactful paid campaigns on Meta and Google Ads.
This role is perfect for a data-driven creative who enjoys analytics, social media, and performance marketing. If you're passionate about the education and finance space and have experience with Instagram, YouTube, Facebook, and Twitter, we want to hear from you
Key Responsibilities:- Social Media Management
- Create monthly content calendars aligned with business goals.
- Collaborate with designers to create engaging posts, reels, shorts, and stories.
- Publish daily content across Instagram, YouTube, Facebook, and Twitter.
- Write compelling captions & CTAs to boost engagement and conversions.
- Manage community interactions (DMs, comments, Telegram groups, WhatsApp broadcasts).
- Track and share user engagement insights with the team.
- Performance Marketing
- Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).
- Monitor campaign KPIs such as CTR, CPL, ROAS and support ongoing optimizations.
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