Lead Generation Specialist

2 weeks ago

Anand, Gujarat, India beBeeGrowth Full time ₹ 80,00,000 - ₹ 1,20,00,000

Job Title: Senior Growth Associate, Lead Acquisition

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About the Position

We are seeking a seasoned professional with expertise in growth hacking and digital marketing to lead our lead acquisition efforts. This role has a primary focus on paid digital distribution and is ideal for an individual who can strategically manage and expand distribution channels while reducing reliance on third-party vendors.

Responsibilities

  • Paid Digital Distribution: Develop and execute comprehensive strategies for paid digital distribution channels, including Meta Ads, Google Ads, and other emerging platforms, to generate high-quality leads.
  • Strategy & Execution: Develop, implement, and manage robust lead acquisition strategy, from idea creation to execution, review, and iteration to optimize performance and scale acquisition efforts.
  • Channel Management: Take ownership of key distribution channels, removing reliance on third-party vendors and bringing channel management in-house to ensure direct control and maximum efficiency.
  • Experimentation & Optimization: Conduct rigorous A/B testing and other experiments to continuously improve campaign performance, analyzing data to identify new opportunities for growth and iterate rapidly on successful strategies.
  • Performance Analysis: Monitor and analyze key metrics to provide insights into campaign performance, optimizing budget allocation to maximize ROI and achieve lead generation goals.

Qualifications

  • A minimum of 2-3 years of experience in digital marketing or growth roles, with a strong focus on lead acquisition and paid media.
  • A deep understanding of paid digital distribution channels and a track record of successfully managing large-scale campaigns.
  • A proactive, hands-on, approach to work, with strong analytical skills and ability to use data to inform decision-making.
  • A growth hacking mindset with a history of implementing creative, scalable, and unconventional strategies.

Key Skills

  • Paid Media Expertise: Proven experience with major paid platforms like Meta Ads and Google Ads.
  • Social Media Acumen: An obsession with social media platforms, including a deep understanding of audience behavior and ability to identify and leverage viral trends for marketing advantage.
  • Channel Management: Demonstrated ability to manage, optimize, and expand digital distribution channels with minimal to no reliance on third-party agencies.
  • Growth Strategy: The capacity to ideate, execute, and iterate on growth strategies from start to finish.
  • Data-Driven Analysis: Excellent analytical skills, with a focus on interpreting performance data to drive actionable insights.
  • Problem-Solving: Strong problem-solving abilities to address challenges and seize new opportunities.
  • Creativity: An experimental mindset and strong capacity for testing innovative ad concepts and distribution methods.
  • Communication: Effective communication skills for internal reporting and collaboration.

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