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Marketing and Brand Development Specialist

1 month ago

Nellore, Andhra Pradesh, India Alore Full time
About Alore

Alore is India's first collaborative designer label platform that partners with emerging fashion designers and creators to establish distinctive homegrown labels.

Internship Overview

We seek interns who can lead and take ownership of various departments from day one. The selected candidates will be part of our team from the beginning and contribute to the growth of Alore.

Responsibilities
  • Campaign Development: Develop and execute marketing strategies to promote unique designer labels and products, enhancing brand visibility and connecting with the target audience.
  • Content Creation: Create engaging content for multiple platforms, including social media, blogs, and newsletters, to amplify brand presence and build relationships with the target audience.
  • Market Research: Conduct research on current fashion trends, consumer preferences, and competitors to inform marketing strategies and identify opportunities for growth.
  • Media Outreach: Foster relationships with fashion journalists, bloggers, and influencers to secure coverage for Alore's designers and collections.
  • Press Releases: Assist in writing and distributing press releases and other communication materials to promote events, launches, and collaborations.
  • Brand Messaging: Contribute to the development of brand identity by ensuring consistent messaging across all marketing and PR materials.
  • Social Media Management: Manage social media accounts, including content scheduling, engagement with followers, and monitoring analytics to assess performance.
  • Reporting: Track and report the effectiveness of marketing and PR campaigns, providing insights and recommendations for improvements.
Qualifications
  • Candidates should have graduated with a degree in business/marketing/fashion from a reputable institution.
  • Candidates are expected to be available for an internship period of 4-6 months.
  • Candidates with experience in high fashion are preferred.
Benefits
  • Stipend: ₹10,000 - ₹15,000 per month.
  • Duration: 4-6 months.
  • LOR, 5 days a week, Informal dress code, paid leaves.
  • Office Location: Indiranagar.