Highly Skilled Paid Media Specialist

4 days ago

Kurnool, Andhra Pradesh, India beBeeDigitalMarketer Full time ₹ 20,00,000 - ₹ 25,00,000
Senior Google Ads Associate

This role involves managing and optimizing paid media campaigns across multiple platforms, including Search, Display, YouTube, Shopping, and Bing. The successful candidate will be responsible for creating and managing keyword lists, structuring campaigns, and ensuring proper mapping to ad groups and landing pages.

The ideal candidate will have strong experience in Google Ads and a solid understanding of PPC and search engine marketing principles. They will also be proficient in Google Analytics for performance analysis and have hands-on expertise in Microsoft Excel for reporting and analysis.

In addition to technical skills, the candidate should have excellent communication and problem-solving skills, with the ability to work effectively in a team environment. The role requires a strong attention to detail and the ability to prioritize tasks effectively.

Key Responsibilities:

  • Campaign Management: Manage paid campaigns across Search, Display, YouTube, Shopping, and Bing, focusing on driving measurable results.
  • Keyword Research & Campaign Setup: Create and manage keyword lists, structure campaigns, and ensure proper mapping to ad groups and landing pages.
  • Client Strategy Development: Understand client business objectives and formulate effective PPC strategies and roadmaps to meet their goals.
  • Budget & Performance Management: Oversee budget allocation, monitor campaign performance, and optimize campaigns for better ROI.
  • Google Analytics & Reporting: Set up goals and funnels in Google Analytics, analyze campaign performance, and provide regular performance reports to clients.
  • Optimization: Analyze account performance data and optimize campaigns across all channels to ensure maximum effectiveness.
  • Trend Monitoring & Innovation: Stay updated with the latest trends in search engine marketing and digital marketing best practices to incorporate fresh ideas into campaign strategies.
  • Traffic Growth Strategy: Identify new opportunities to drive traffic growth across desktop and mobile platforms.
  • Alignment with Campaign Focus: Ensure that ads, keywords, and landing pages are aligned with the objectives and focus of the campaign.

Required Skills and Qualifications:

  • Strong experience in Google Ads (Search, Display, YouTube, Shopping, and Bing)
  • Hands-on expertise in PPC and Search Engine Marketing
  • Proficient in Google Analytics for performance analysis
  • Familiarity with Digital Marketing principles and tools
  • Experience with Mobile App Campaigns (optional) and Google Shopping Campaigns
  • Skilled in Microsoft Excel for reporting and analysis
  • A strong understanding of Conversion Tracking and Funnel Setup in Google Analytics

What We Offer:

  • A dynamic and supportive work environment
  • Ongoing training and professional development opportunities
  • A competitive salary and benefits package

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