Senior Digital Experience Leader

We're looking for a Senior UX Designer to spearhead the evolution of our digital landscape, driving innovation and excellence.

This role will involve harnessing cutting-edge technology to revolutionise our digital offerings, ensuring unparalleled customer experiences.

• You may be assessed on key critical skills relevant for success in this role, such as experience with UX designing skills as well as job-specific skillsets.
• To be successful, you should have experience with:
• Essential Qualifications
• Bachelors degree in design, HCI, Computer science or related field or equivalent practical experience
• Strong and mandatory experience in Design portfolio
• Experience in user experience design for digital products, preferably in financial or complex enterprise systems
• Strong understanding of user-centered design principles and design thinking methodologies
• Experience creating personas, user journeys
• Hands-on experience in creating user flows, mockups, interactive prototypes for web & mobile applications
• Strong communication and collaboration skills ability to convey complex ideas to technical stakeholders
• Demonstrated ability to work closely with developers to ensure design fidelity and implementation accuracy
• Experience conducting usability testing and iterating designs based on feedback
• Ability to manage multiple projects in fast-paced, agile environment
• Experience working in cross-functional teams with product owners, BA, project leaders and QA
• Proficiency & Hands-on experience in Figma, Sketch, Adobe Creative Suit, Zeplin or similar
• (wireframing, prototyping and visual design using tools)
• Familiarity with basic HTML,CSS
• Desirable Skillsets/ Good To Have
• Exposure to financial applications
• Understanding of accessibility standards and inclusive design
• Experience with Adobe Creative Suit, Zeplin or similar
• Prior working experience with global teams
• Knowledge of agile methodologies and ability to integrate design into agile cycles
• Exposure to UX writing and ability to write clear design specifications and documentation

Purpose of the Role

• Create best-in-class user experiences that are aligned to customer needs and drive optimal commercial and customer outcomes.
• Create products and journeys that meet customers' informational, functional and emotional needs.
• Accountabilities
• Conceptualization, design and implementation of user-centric digital banking products and experiences, ensuring alignment with customer needs, industry best practices and business objectives.
• Monitoring impact of design post-launch through relevant CX metrics.
• Collaboration with cross-functional teams including product managers, developers, business analysts to translate business requirements into compelling user experiences.
• Efficiently communicate design rationale and advocate for user-centered design principles.
• Advocate and champion Design Principles within the organisation.
• Development of interactive prototypes and wireframes to visualise design concepts and validate solutions.
• Iterate designs based on feedback, incorporating changing technical and business requirements and user feedback.
• Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product.
• Securing governance oversight and providing design assurance.
• User research, usability testing and data analysis to gather insights in user behaviour, preferences and pain points.
• Utilize findings to inform design decisions and enhance the overall user experience and translate these into commercial and customer outcomes.
• Stay abreast of emerging trends, technologies and design tools within the fintech and banking industry.
• Proactively identify opportunities for innovation and improvement in product design processes, tools and methodologies.
• Assistant Vice President Expectations
• Advising and influencing decision-making, contributing to policy development and taking responsibility for operational effectiveness.
• Closely collaborating with other functions/business divisions.
• Leading a team performing complex tasks, using well-developed professional knowledge and skills to deliver on work that impacts the whole business function.
• Setting objectives and coaching employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard.
• The four LEAD behaviours are: L Listen and be authentic, E Energise and inspire, A Align across the enterprise, D Develop others OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments.
• They will identify new directions for assignments and/or projects, identifying a combination of cross-functional methodologies or practices to meet required outcomes.
• Consulting on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identifying ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Taking ownership for managing risk and strengthening controls in relation to the work done.
• Performing work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborating with other areas of work, for business-aligned support areas to keep up to speed with business activity and the business strategy.
• Engaging in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).
• Solving problems creatively and effectively.
• Communicating complex information.
• Influencing or convincing stakeholders to achieve outcomes.
• All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship our moral compass, helping us do what we believe is right.
• They will also be expected to demonstrate the Barclays Mindset to Empower, Challenge and Drive the operating manual for how we behave.