Social Media Specialist
2 weeks ago
We are seeking a skilled Regional Social Media Manager to drive growth and engagement across school fan pages in Delhi. The role demands expertise in short-form video creation, social media campaigns, and platform optimization.
Main Responsibilities:
- Content Production (60%): Produce high-quality videos weekly (Reels/Shorts, testimonials, event highlights). Publish daily shorts across YouTube & social media. Design static posts weekly (graphics, carousels, stories). Update weekly Google My Business posts.
- Growth & Engagement (25%): Deliver 15% MoM follower growth & 10%+ engagement rates. Share weekly updates (photos, events, announcements). Drive 6+ Google reviews/month per location.
- Campaigns & Initiatives (15%): Execute localized digital campaign/month. Train students to create content via Social Media Clubs. Track and report KPIs with actionable insights.
Key Performance Metrics:
- 5 videos/week | Daily shorts | 5+ static posts/week
- 15% follower growth (MoM) | 10%+ engagement rate
- 6+ Google reviews/location/month
Requirements:
- Graduate (Marketing, Mass Comm., or related field preferred)
- 2+ years in social media marketing with focus on short-form video
- Hands-on with Canva, CapCut, Premiere Pro (or similar)
- Proven track record in achieving 15%+ MoM account growth
- Strong communication, organizational, and collaboration skills
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