Senior Data Scientist

1 day ago

Hyderabad, Telangana, India 451 Discovery Comm. India Full time

About the Role

The CRM Engineer will be responsible for building and overseeing Customer Relationship Marketing campaigns to drive revenue for 451 Discovery Comm. India. This position will join the Warner Bros. Studios Marketing Operations team that supports all brands in the Warner Bros umbrella including WB films in theatrical and home entertainment, DC studios, Consumer Products, etc.

This role involves developing and implementing CRM campaigns through emails, push notifications, and in-app messages, and requires close collaboration with Marketing and Operations teams. The ideal candidate should be highly organized, detail-oriented, and comfortable working in a fast-paced, evolving environment.

Key Responsibilities

  • Lead the end-to-end process of CRM marketing campaigns, from conception through to analysis.
  • Ensure the accuracy and quality of campaigns by proofreading, troubleshooting, and resolving any issues that arise during campaign execution.
  • Analyze campaign outcomes and produce detailed reports making recommendations for future optimizations based on performance data.
  • Maintain a clear and comprehensive marketing campaign calendar and facilitate ongoing testing strategies to enhance campaign performance.
  • Regularly gather and consolidate campaign data to present actionable insights and performance metrics to senior management.

Requirements

  • 2-5 years of experience in email and mobile marketing or closely related fields.
  • Proficiency with Salesforce Marketing Cloud, Braze, or similar CRM platforms.
  • Strong understanding of HTML and templates for CRM communications.
  • Experience building customer journeys and knowledge of how to leverage lifecycle marketing principals to maximize CRM program ROI.
  • Understanding of international privacy regulations (GDPR, CCPA, etc.) and how they impact CRM program strategy.
  • Ability to analyze data and synthesize findings in utilizing tools like Excel or Tableau.
  • Ability to manage multiple projects simultaneously in a deadline-driven environment.

Preferred Qualifications

  • Experience in performance or direct response marketing, ideally within a large consumer-focused brand.
  • Demonstrated experience driving key business KPIs through innovative approaches to CRM strategy and execution.
  • Experience designing, implementing, and analyzing AB testing frameworks for CRM.
  • Working knowledge of SQL strongly preferred.
  • Experience with data analysis in Python or R a strong plus.
  • Interest in movies, games, and comics is a plus.

What We Offer

  • A Great Place to work.
  • Equal opportunity employer.
  • Fast track growth opportunities.

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