Visual Branding Specialist

3 weeks ago


Pune, Maharashtra, India Frido Full time

About Frido

Frido by Arcatron Mobility is a pioneering company based in Pune that focuses on enhancing everyday activities through innovative products.

Our award-winning range includes wheelchairs, shoe inserts, and seat cushions, which have earned both Amazon's Choice and Bestseller tags in the Indian market.

We aim to empower people with pain-free lives and equip them with the freedom to do more using our innovative solutions.

Job Summary

We are seeking an experienced Visual Branding Specialist who can develop and implement branding strategies, digital design, and content creation for our brand.

This role requires proficiency in design tools, attention to detail, and the ability to bring creative concepts to life for both digital and print mediums.

Key Responsibilities:

  • Create and manage visual elements for brand identity, including logos, color schemes, typography, and style guides to ensure consistency across all platforms and marketing materials.
  • Design engaging graphics for social media, websites, email campaigns, and other digital marketing assets, ensuring alignment with brand identity.
  • Develop print materials such as brochures, flyers, posters, business cards, and other promotional items.
  • Collaborate with cross-functional teams (marketing, content, and product teams) to conceptualize and execute visually compelling campaigns.
  • Utilize design to convey brand messaging and storytelling in a visually appealing way across various media channels.

Requirements:

  • Proven experience as a Graphic Designer, preferably with experience in branding and digital design.
  • Proficient in design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant tools.
  • Strong portfolio showcasing a variety of design work, including branding, digital, and print materials.
  • Experience creating visual assets for websites, social media, digital advertising, and marketing campaigns.

Preferred Qualifications:

  • Bachelor's degree in Graphic Design, Visual Arts, or a related field.
  • Experience with video editing or motion graphics is a plus.

Salary: ₹6,50,000 - ₹8,00,000 per annum



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