Business Intelligence Leader

2 weeks ago

Lucknow, Uttar Pradesh, India beBeeAnalytics Full time ₹ 40,00,000 - ₹ 50,00,000

Job Title:

Business Intelligence Leader

This position is responsible for driving strategic decision-making through data-driven insights. As a Business Intelligence Leader, you will oversee the development and implementation of advanced analytics solutions to address complex business challenges.

Key Responsibilities:

  • Lead a team of analysts in developing and deploying predictive models, machine learning algorithms, and statistical analyses to solve business problems.
  • Collaborate with stakeholders to understand business objectives and design data-driven solutions.
  • Translate complex business problems into actionable analytical frameworks.

Advanced Analytics Expertise:

  • Develop and oversee the implementation of predictive models, machine learning algorithms, and statistical analyses to solve business problems.
  • Champion advanced analytics use cases, such as Market Mix Modeling (MMM), uplift modeling, incrementality studies, customer segmentation, lifetime value modeling, and real-time optimization.
  • Ensure robust model evaluation, validation, and deployment processes.

Cross-Functional Collaboration:

  • Work with marketing, product, and engineering teams to integrate analytics and AI solutions into decision-making processes and products.
  • Drive alignment between analytics initiatives and broader business strategies.

Leadership & Collaboration:

  • Exceptional leadership skills with the ability to inspire and motivate teams.
  • Strong interpersonal skills to build effective relationships with stakeholders and clients.
  • Ability to manage multiple projects in a fast-paced, agile environment.

Requirements and Skills:

  • 5+ years of professional experience in analytics, data science, or related roles.
  • At least 3 years' experience in the digital marketing industry is mandatory.
  • Experience in managing marketing analytics projects for international clients, specifically US and UK is mandatory.
  • Proven track record of managing analytics teams and delivering high-impact projects.
  • Prior experience in conceptualizing and scaling AI/ML PoCs or data product initiatives is a plus.

Technical Expertise:

  • Advanced proficiency in Python, SQL, and Statistical techniques.
  • Strong experience with machine learning techniques and frameworks (e.g., TensorFlow, Scikit-learn).
  • Expertise in data visualization tools (Power BI, Tableau)
  • Proficient in leveraging AI tools to enhance efficiency across analytics workflows and day-to-day deliverables.
  • Experience with cloud platforms like GCP (BigQuery)
  • Familiarity with data engineering practices and tools (e.g., Airflow, Snowflake) is an advantage.

Strategic Thinking:

  • Deep understanding of marketing analytics concepts like marketing mix modeling, media budget allocation, and campaign optimization.
  • Ability to think critically and solve complex business problems with data-driven solutions.

Communication:

  • Excellent written and verbal communication skills with the ability to present complex data insights to non-technical audiences.
  • Experience in preparing executive-level reports and presentations.

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