Senior Graphic Designer

3 weeks ago

Uncha Samana, India Transformative Learning Solutions Full time
About the Company

Transformative Learning Solutions Pvt Ltd is a leading online Ayurvedic house of brands that markets natural, herbal skincare, bodycare, haircare products, and wellness supplements. With a presence in 4 continents and over 20 countries, the company has gained a strong foothold in the global market, with a customer base of over 1.5 million from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy, and Spain.

About the Job

We are seeking an experienced Graphic Designer with a keen eye for aesthetics and a proven track record of creating high-performing ads for social media platforms. The ideal candidate will possess exceptional design skills, a deep understanding of digital marketing trends, and the ability to translate brand identities into visually engaging content.

Responsibilities:
  • Conceptualize and design visually compelling ads, images, gifs, and videos for social media platforms, ensuring alignment with brand guidelines and marketing objectives.
  • Collaborate closely with the marketing team to understand target audiences, campaign goals, and messaging strategies.
  • Conduct thorough research on industry trends, competitor analysis, and best practices to inform design decisions and optimize ad performance.
  • Execute projects from concept to completion, managing multiple deadlines and deliverables with meticulous attention to detail.
  • Create engaging sales pages, brochures, packaging, and other marketing materials that effectively communicate brand messaging and drive customer engagement.
  • Participate in brainstorming sessions and creative ideation to generate innovative design concepts and campaign ideas.
  • Provide creative direction and guidance to junior designers or external contractors when necessary.
  • Stay abreast of emerging technologies, design tools, and digital platforms to continuously enhance skills and capabilities.
Requirements:
  • Bachelor's degree in Graphic Design, Visual Communication, or related field.
  • 5+ years of professional experience in graphic design, with a strong portfolio showcasing expertise in creating impactful social media ads and digital marketing assets.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and other relevant design software.
  • Demonstrated ability to analyze data and metrics to optimize ad performance and achieve high click-through rates (CTR).
  • Excellent communication and collaboration skills, with the ability to articulate design concepts and rationale effectively.
  • Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
  • Creative thinker with a passion for innovation and a commitment to delivering high-quality design solutions.
  • Previous experience working in a marketing agency or in-house marketing team is preferred.
  • Knowledge of HTML/CSS, motion graphics, and video editing is a plus.

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