
Digital Marketing Specialist
2 days ago
We are seeking an experienced Digital Marketing Specialist to join our team and drive growth through strategic marketing initiatives.
- Main Responsibilities:
- Develop and execute data-driven marketing campaigns across multiple channels, including paid media, email, and social media.
- Monitor and analyze campaign performance using tools like Google Analytics and Meta Business Suite.
- Collaborate with cross-functional teams to ensure seamless execution and maximize ROI.
Achieving Success:
- Candidate will be expected to identify opportunities for growth and develop strategies to capitalize on them.
- Must have a strong understanding of digital marketing principles and tactics.
- Experience with managing large-scale ad spends and optimizing campaigns for maximum ROI.
Key Performance Indicators:
- ROAS (Return on Ad Spend)
- CAC vs LTV ratio
- Conversion Rate Improvement
- Revenue Growth from Paid Media
- Retention & Repeat Purchase Rate
Culture Fit:
- Candidates should possess a growth-oriented mindset and be proactive in solving problems.
- Strong communication and collaboration skills are essential for success in this role.
- The ideal candidate will be comfortable working in a fast-paced environment and be willing to adapt to changing priorities.
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