Digital Video Content Creator
3 weeks ago
We are seeking a talented Digital Video Content Creator to drive our brand's growth and engagement through compelling video content. As a key member of our marketing team, you will play a pivotal role in conceptualizing, creating, and optimizing videos that drive awareness, conversions, and customer retention.
Key ResponsibilitiesIn this role, you will be responsible for developing a comprehensive video marketing strategy aligned with business objectives. This includes ideating, scripting, shooting, and editing videos for various channels such as social media, website, ads, email campaigns, and product demos.
- Video Strategy and Production: Develop a robust video marketing strategy that targets key stages of the customer journey (awareness, consideration, conversion).
- Content Optimization and Distribution: Optimize videos for platforms like YouTube, LinkedIn, Instagram, and paid media to maximize reach and engagement. Use SEO best practices (e.g., keywords, thumbnails, metadata) to improve video discoverability.
- Performance Analysis and Insights: Track video performance metrics (views, watch time, CTR, conversions) and analyze data to identify what works. Continuously refine video strategies based on performance insights and audience behavior.
Cross-Functional Collaboration: Work closely with marketing, product, and sales teams to create videos for campaigns, launches, and customer success stories. Collaborate with design and content teams to ensure brand consistency and storytelling alignment.
About You: We are looking for a creative and detail-oriented individual with proven experience in video marketing. You should have hands-on expertise in video editing tools such as Adobe Premiere Pro, Final Cut Pro, or similar software. A strong understanding of video performance metrics, content optimization, and platform-specific requirements is also essential.
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