Digital Marketing Strategist

1 day ago

Bhavnagar, Gujarat, India beBeeProgrammatic Full time ₹ 9,00,000 - ₹ 12,00,000

We are seeking a seasoned Account Manager/Group Head for digital marketing strategies development and execution.

Key Responsibilities:

  1. Create comprehensive digital marketing roadmaps and proposals, incorporating DV360 for awareness and acquisition campaigns, remarketing, app installs, and video branding.
  2. Optymise App Campaigns on DV360 for reach, install, and conversion, with experience in linking App Analytics to DV360.
  3. Design ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and platform integration.
  4. Collaborate with internal teams to implement tracking mechanisms.
  5. Manage display, TrueView/video, and search campaigns on DV360/CM/Google Ads, structuring campaigns, IOs, line items, and ad groups.
  6. Monitor account performance daily and monthly, optimising budget caps, campaign pacing, lost bidding, impression share, and other key metrics.
  7. Support creative design teams with innovative ideas for copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives.
  8. Communicate with clients/POC to ensure campaign achievements align with predefined goals.
  9. Generate reports at three stages: before, during, and after the campaign, auditing advertising accounts and identifying targeting gaps.
  10. Plan, execute, and manage programmatic campaigns, understanding performance across digital channels.

Primary Skills:

  1. Digital Marketing (Intermediate)
  2. DV 360 experience and certification

Secondary Skills:

  1. Google Campaign Manager (Intermediate)
  2. Marketing Strategy

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