Web Content Optimization Specialist

1 week ago


Ahmedabad, Gujarat, India Appitsimple Full time

Job Overview: Web Content Optimization Specialist

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We are seeking a highly motivated Web Content Optimization Specialist to join our team at Appitsimple. The successful candidate will have a strong background in SEO and experience in optimizing website content for maximum visibility.

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Key Responsibilities:

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  • Develop and implement comprehensive SEO strategies to improve search engine rankings and drive organic traffic.
  • Conduct thorough keyword research to guide content teams and optimize website content for maximum visibility.
  • Manage and optimize website content, landing pages, and paid search copy to improve user experience and conversion rates.
  • Direct off-page optimization projects, including link-building and social media engagement.
  • Collect and analyze data on website traffic, rankings, and other SEO metrics to inform strategy and reporting.
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Requirements and Skills:

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  • Proven experience as an SEO specialist or similar role.
  • Demonstrated knowledge of standard and current SEO practices.
  • Experience with SEO reporting tools such as Conductor, Screaming Frog, and Moz.
  • Familiarity with web analytics tools such as Google Analytics and WebTrends.
  • Excellent communication and organizational skills.
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Salary Range: $70,000 - $110,000 per annum


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