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Innovative Solutions Strategist
2 weeks ago
The Senior Copywriter is responsible for driving business growth by delivering innovative solutions and strategies.
- Key Responsibilities:
- 1. Strategic Development
Create clutter-breaking brand strategies that drive client acquisition and retention.
- Work with content partners to generate new concepts and opportunities.
- Create case studies along with the Account Management team to be used for award entries, partnerships, and pitches.
- 2. Communication & Coordination
Attend mid-size campaign briefs by the Account Management team.
Meet clients every fortnight to understand client satisfaction with creative strategy and execution.
- 3. Creative Strategy
Decode briefs along with the account management team.
Develop brand strategies and execution plans based on decoded client briefs for campaigns.
Pitch mid-size campaigns to clients along with the Account Management team.
- 4. Creative Execution
Collaborate with functional teams to execute client briefs.
Work closely with arts & graphics, video, and production teams to co-create contextual, innovative content.