Creative Visionary

1 day ago

Chennai, Tamil Nadu, India beBeeVisual Full time ₹ 18,00,000 - ₹ 25,00,000
Lead Visual Designer

As a Lead Visual Designer, you will be responsible for evolving the company's global visual identity and translating the brand strategy into a strong, consistent design language across regions and formats.

You will lead the development of visuals for our omni-channel marketing campaigns, social media, sales enablement, international events, and internal communications.

Work closely with content creators, marketers, and external partners to bring ideas to life through bold, high-impact design.

Apply user-centric design thinking to craft visual experiences aligned with the needs and expectations of our core personas.

Build, document, and maintain a scalable design system and brand asset library (e.g., templates, illustrations, style guides).

Cultivate a culture of innovation and creativity, fostering open communication and short decision-making paths that encourage growth and success.

Collaborate with cross-functional teams including Marketing, Product, Sales, and People to meet strategic goals through design.

Mentor junior designers or external freelancers as needed and serve as the design authority across the company.

Attract, engage, and retain top talent by providing opportunities for professional growth and development.

Embody our values inspired by Nordic working ethos: everyone matters, aiming high and team spirit.

Responsibilities
  • Corporate Identity & Visual Development:
    • Owning and evolving the company's global visual identity, including typography, color, layout, iconography, photography style, video styling and templates.
    • Translating the brand strategy into a strong, consistent design language across regions and formats.
  • Creative Direction & Design Execution:
    • Leading the development of visuals for our omni-channel marketing campaigns, social media, sales enablement, international events, and internal communications.
    • Working closely with content creators, marketers, and external partners to bring ideas to life through bold, high-impact design.
    • Applying user-centric design thinking to craft visual experiences aligned with the needs and expectations of our core personas.
    • Leading design strategy informed by the latest B2B best practices and emerging trends in visual design and video.
  • Design Systems & Governance:
    • Building, documenting, and maintaining a scalable design system and brand asset library (e.g., templates, illustrations, style guides).
    • Ensuring global brand consistency and providing creative QA for assets developed by regional or freelance designers.
  • Collaboration & Leadership:
    • Collaborating with cross-functional teams including Marketing, Product, Sales, and People to meet strategic goals through design.
    • Mentoring junior designers or external freelancers as needed and serving as the design authority across the company.

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