Social Media and Digital Marketing Leader

1 day ago

Bengaluru, Karnataka, India beBeeDigitalMarketing Full time ₹ 10,00,000 - ₹ 15,00,000

About the Role

As a key player in our online presence, we are seeking an innovative and results-driven Digital Marketing Lead to spearhead our social media strategy.

Key Responsibilities:

  • Develop and execute a comprehensive social media strategy that aligns with business objectives and drives engagement.
  • Manage daily operations of social media platforms including Instagram, Facebook, Twitter, YouTube, etc., ensuring consistency and effectiveness.
  • Plan, create, and publish captivating content, including posts, videos, stories, and reels, that resonates with our target audience.
  • Design and implement paid social media campaigns, optimizing performance to achieve ROI and drive brand growth.
  • Leverage User-Generated Content (UGC) to foster engagement and authenticity, while driving brand awareness and loyalty.
  • Craft and manage Influencer Marketing campaigns to expand our reach and build meaningful relationships with industry influencers.
  • Collaborate with external agencies for creative production, media planning, and campaign execution, ensuring seamless integration and maximum impact.
  • Strengthen our brand identity through consistent messaging and storytelling, resonating with our target audience and differentiating us from competitors.
  • Monitor analytics and prepare regular performance reports, providing actionable insights to inform data-driven decisions.
  • Work closely with design, marketing, and content teams to ensure cohesive brand voice and visual identity.
  • Engage with our online community by responding to comments, messages, and reviews, fostering a positive and supportive environment.
  • Stay ahead of industry trends, competitor activity, and emerging platforms to maintain our position as a thought leader and innovator.
  • Ensure all campaigns comply with brand guidelines and industry best practices, upholding our commitment to excellence and integrity.

Requirements:

  • 3–6 years of experience in social media management, digital marketing, or content marketing, with a proven track record of success.
  • Demonstrated expertise in growing and managing social media accounts, with a deep understanding of paid campaigns, content strategy, UGC, and influencer collaborations.
  • Hands-on experience with social media tools & analytics platforms, including Meta Business Suite, Hootsuite, Buffer, Google Analytics, etc.
  • Creative thinker with excellent copywriting and visual storytelling skills, able to develop compelling narratives and engaging content.
  • Experience working with external agencies and cross-functional teams, with a strong ability to collaborate and communicate effectively.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously, prioritizing tasks and meeting deadlines.
  • Degree in Marketing, Communications, or a related field preferred, but not required.

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