Creative Content Director

1 week ago

Kolkata, West Bengal, India beBeeContent Full time ₹ 15,00,000 - ₹ 20,00,000
Creative Content Strategist

We are seeking a skilled Creative Content Strategist to develop and execute a comprehensive content plan that drives brand engagement and conversion across various marketing channels.

  • Key Responsibilities:
  • Content Development & Planning:
  • Lead the creation of high-quality content that resonates with our target audience, aligned with our brand's vision and objectives.
  • Collaborate closely with cross-functional teams to understand customer personas and develop relevant content themes.
  • Ensure consistency in brand voice and storytelling across all content formats.
  • Creative Storytelling:
  • Ideate and Execute engaging narratives around hair health, product education, and customer stories.
  • Create compelling content for website, email, blogs, landing pages, product pages, and brand campaigns.
  • Performance Marketing Creatives:
  • Develop ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).
  • Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
  • Analyze content performance metrics (CTR, CVR, engagement) and iterate accordingly.
  • Cross-functional Collaboration:
  • Work closely with designers, video editors, performance marketers, and product managers to deliver high-impact campaigns.
  • Provide content support for partnerships, CRM, and retention initiatives.

Requirements:

  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.
  • Excellent writing, editing, and communication skills with a strong eye for detail.
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights.
  • A creative thinker who understands how to speak to the modern consumer.
  • Understanding of SEO principles, social trends, and email marketing.

About Us:

We were founded with a global vision to create awareness around hair loss, de-stigmatize it while empathizing with customers who it has an emotional and psychological impact. Most importantly, we combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

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