Digital Growth Strategist

1 week ago


Chennai, Tamil Nadu, India TargetBay Full time

About TargetBay:

We are a fast-growing eCommerce marketing automation SaaS company based out of Chennai and Atlanta, serving over 3,000 eCommerce clients worldwide.

Experience: 2 - 4 years

Location: Chennai


Position Overview:
We are seeking a Growth Marketer to leverage social media and online communities to drive awareness and engagement. This role will focus on utilizing LinkedIn, Reddit, YouTube, and Instagram to amplify our brand presence and attract new users to our SaaS platform.

Responsibilities:
  • Develop targeted growth marketing strategies to drive user acquisition and engagement across multiple social media platforms.
  • Create engaging content for each platform, including posts, videos, and interactive campaigns.
  • Foster community engagement on Reddit by participating in discussions, sharing valuable insights, and promoting our products authentically.
  • Utilize LinkedIn for lead generation, networking, and thought leadership through regular posting and interaction.
  • Produce and optimize video content for YouTube to showcase product features, customer success stories, and industry insights.
  • Design eye-catching Instagram campaigns that resonate with our target audience, leveraging stories, reels, and influencer partnerships.
  • Analyze performance metrics to measure effectiveness, optimize campaigns, and report on key insights.
  • Collaborate with the content team to ensure brand consistency and messaging alignment across channels.
  • Stay current with social media trends, platform updates, and best practices to refine strategies.
Requirements:
  • 2 - 4 years of experience in growth marketing, focusing on social media and community engagement.
  • Proven experience using LinkedIn, Reddit, YouTube, and Instagram for marketing purposes.
  • Strong understanding of content creation and social media analytics tools.
  • Excellent written and verbal communication skills.
  • Creative thinker with the ability to generate engaging content ideas.
  • Self-motivated, results-oriented, and able to work independently.


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