Content Strategist

6 days ago


Vadodara, Gujarat, India VAP Group Full time
{"title": "Content Team Lead (SEO)", "description": "About VAP Group

We are a leading Web3 and AI consulting firm, transforming traditional digital landscapes with blockchain technology and artificial intelligence.

Our global team delivers services that meet today's demands and anticipate tomorrow's opportunities.

About the Role:

We seek a dynamic Content Team Lead (SEO) to oversee a team of writers, editors, and SEO specialists, ensuring all content aligns with SEO best practices and industry standards.

The ideal candidate will have experience designing and implementing effective content strategies, conducting audits, and competitor analysis.

Key Responsibilities:
  • Lead a team of content specialists to produce high-quality, SEO-optimized content.
  • Set performance goals and ensure growth as a strategic function of the business.
  • Collaborate with senior creative leaders and department heads to identify content needs and align initiatives.
Content Strategy & Planning:
  • Design and implement comprehensive content strategies, plans, and procedures to support business objectives.
  • Leverage market data to develop content themes and topics, driving user engagement and behavioral metrics.
  • Supervise the management of audience personas, content inventories, customer journey maps, and SEO strategies.
SEO Optimization & Competitive Analysis:
  • Conduct regular content audits and competitor analysis to ensure content stays current and relevant.
  • Collaborate with digital and technical teams to implement an efficient content management system (CMS) for optimal content delivery.
Content Performance & Analytics:
  • Conduct ongoing usability tests to gauge content effectiveness in meeting marketing and SEO objectives.
  • Gather, analyze, and report on performance data, making recommendations for content improvement and marketing optimizations.
Requirements:
  • Minimum 5+ years of experience in content strategy, management, and SEO optimization.
  • Proven experience managing content teams and working cross-functionally with creative, technical, and marketing teams.
  • Strong understanding of SEO principles, Google Analytics, CMS platforms, and other relevant content marketing tools.
", "lang_code": "en"}

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