Executive Marketing Strategist

1 week ago

Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 25,00,000 - ₹ 35,00,000
Job Title: Executive Marketing Strategist

The role involves developing and executing comprehensive marketing strategies to build awareness, generate qualified leads, and accelerate pipeline across key sectors. This includes designing and implementing multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events.

  • Key Responsibilities:
  • Strategic Marketing Execution:
  • Develop and execute comprehensive marketing strategies that achieve quarterly pipeline and revenue goals.
  • Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
  • Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics.
  • Account-Based Marketing Leadership:
  • Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
  • Leverage firmographic, technographic, and intent data for targeting and messaging.
  • Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
  • Measurement, Analytics & Optimization:
  • Define and own KPIs for demand generation and ABM, including MQLs, SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, and campaign-level ROI and CAC.
  • Partner with Revenue Operations to ensure accurate tracking, lead scoring, and attribution within HubSpot, and campaign analytics dashboards.
  • Team Leadership & Cross-Functional Collaboration:
  • Establish operating rhythms with Sales, Practice leaders, Marketing and Partner Alliances to align GTM motions and pipeline goals.
  • Partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas.

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