Brand Identity Specialist

3 days ago


Jaipur, Rajasthan, India Juniors Group of Companies Full time
Job Title: Brand Identity Specialist

About Us:
Juniors Group of Companies is a dynamic and fast-growing organization committed to empowering the youth and creating impactful brand experiences. With Junior's Fashion Week at its core, we are passionate about inspiring creativity and innovation in the fashion and lifestyle segment.

Role Summary:
We seek an enthusiastic and creative Brand Identity Specialist to join our team. This role is pivotal in shaping, enhancing, and managing the brand identity of Juniors Group of Companies across various platforms. The ideal candidate will have a flair for creativity, a keen understanding of branding principles, and the ability to drive consistent messaging across all touchpoints.

Key Responsibilities:
1. Assist in developing and implementing strategies to strengthen the company's brand presence.
2. Develop and maintain brand guidelines to ensure consistency across all marketing materials.

Marketing Campaigns:
Our Brand Identity Specialist will be responsible for planning, executing, and analyzing branding campaigns that align with the company's vision. They will collaborate with the creative team to produce compelling content, including print, digital, and social media assets.

Event Management:
The Brand Identity Specialist will coordinate and oversee branding activities during events, especially Junior's Fashion Week. They will work closely with event teams to ensure seamless integration of brand elements.

Research and Analysis:
Conduct market research to understand customer perceptions and industry trends. Monitor competitor activities and provide insights to improve brand positioning.

Collaboration:
Liaise with internal teams such as sales, product development, and design to ensure a cohesive brand narrative. Build relationships with external stakeholders, including agencies and media partners.

What We Offer:
A competitive salary of approximately $60,000 per year, along with opportunities to work on high-impact projects like Junior's Fashion Week, professional growth and development opportunities, and a vibrant and supportive work environment.

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