Results-Driven Demand Generation Expert

10 hours ago

Erode, Tamil Nadu, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 15,00,000
Senior Marketer - Demand Generation

We are seeking a seasoned Senior Marketer to lead and optimize performance marketing initiatives across multiple channels.

This role will be responsible for developing, executing, and managing paid marketing campaigns with the goal of driving user acquisition, maximizing return on investment (ROI), and scaling the company's customer base.

The ideal candidate will have 5-8 years of experience in B2B SaaS marketing, with a deep understanding of SaaS sales cycles, customer lifetime value (CLV), and the need for ongoing user retention.

Key Responsibilities:
  • Develop and execute performance marketing strategies across various digital channels to drive customer acquisition and revenue growth.
  • Lead the creation and management of paid campaigns across multiple platforms, ensuring alignment with business objectives and key performance indicators (KPIs).
  • Analyze campaign performance and continuously optimize bids, targeting, creatives, and messaging to ensure maximum ROI.
  • Monitor and manage daily, weekly, and monthly performance reports, ensuring campaigns stay on track and meet performance goals.
  • Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance.
  • Build and manage the marketing budget, tracking spend against performance goals and optimizing for cost-efficiency.
  • Keep up to date with industry trends, new advertising technologies, and best practices in digital marketing.
  • Drive growth initiatives through retargeting, CRM-based campaigns, and advanced segmentation strategies.

As a Senior Marketer, you will play a critical role in driving business growth through effective demand generation strategies. If you are a results-driven marketer with a passion for innovation and a track record of success in B2B SaaS marketing, we encourage you to apply for this exciting opportunity.

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