Salesforce Pardot Expert
2 weeks ago
**Techtinium Technologies seeks a talented Marketing Communications Specialist**
We are looking for a dedicated professional to support the existing implementation, integration, and optimization of Salesforce and Pardot, with a focus on enhancing donor engagement and fundraising efforts.
**Key Responsibilities:**
- Design and execute email marketing campaigns using Pardot.
- Ensure all emails are optimized for performance and deliverability.
- Utilize A/B testing to improve response rates and conversions.
- Implement and manage lead nurturing programs using Pardot.
- Monitor and report on the effectiveness of marketing campaigns and automated journeys.
- Manage lists, segmentations, and data integrations within Salesforce Marketing Cloud.
**Requirements:**
- Excellent communication skills and strong project management and leadership skills.
- Hands-on experience in marketing automation, specifically with Salesforce Pardot.
- Strong skills in Pardot's and Salesforce's reporting features.
- Experience with A/B testing and analytics tools.
- Excellent problem-solving skills and attention to detail.
- Willingness to work flexible hours to accommodate international collaboration.
**About Techtinium:**
Techtinium is a company that specializes in innovative software development. We are passionate about creating exceptional products and fostering a collaborative environment where our team members can thrive.
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Chennai, Tamil Nadu, India Techtinium Full timeMarketing Communications Specialist Job DescriptionDesign and execute email marketing campaigns using Pardot.Optimize all emails for performance and deliverability.Use A/B testing to improve response rates and conversions.Implement and manage lead nurturing programs using Pardot. Set up and refine lead scoring models to align with campaign goals.Monitor and...
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