Senior Search Engine Marketing Specialist

2 weeks ago


Ahmedabad, Gujarat, India MediaNV Full time
Sr. Search Engine Marketing Specialist

Location: Remote

Employment Type: Full-time

About the Role:

The Sr. Search Engine Marketing Specialist will lead and optimize search engine marketing campaigns, focusing on Google Ads. This role requires a deep understanding of paid search strategies, strong analytical skills, and the ability to drive high ROI.

Key Responsibilities:

  • Develop, execute, and optimize SEM campaigns on Google Ads to achieve company goals such as increasing traffic, generating leads, and driving conversions
  • Conduct keyword research, audience targeting, and competitive analysis to refine campaign strategies
  • Manage and optimize campaigns across Google Search, Display, Shopping, and YouTube
  • Manage and allocate SEM budgets effectively to maximize ROI
  • Monitor daily and monthly budget caps, adjust bids, and allocate funds across campaigns to ensure optimal performance
  • Provide forecasts and reports on spending, performance, and return on investment (ROI)
  • Track, analyze, and report on key performance indicators (KPIs), including CTR, CPA, ROI, and conversion rates
  • Present actionable insights and recommendations to senior management

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field
  • 5+ years of hands-on experience in SEM, with a strong emphasis on Google Ads
  • Proven track record of managing large-scale SEM campaigns with significant budgets

Preferred Qualifications:

  • Experience in other paid platforms (e.g., Bing Ads, Facebook Ads)
  • Familiarity with SEO principles and how they interact with SEM

About MediaNV:

MediaNV is a leading digital marketing agency dedicated to helping businesses achieve their online goals. We're looking for a highly skilled and experienced Sr. Search Engine Marketing Specialist to join our team and help drive our clients' success.



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