Senior Search Engine Marketing Specialist
2 weeks ago
Location: Remote
Employment Type: Full-time
About the Role:
The Sr. Search Engine Marketing Specialist will lead and optimize search engine marketing campaigns, focusing on Google Ads. This role requires a deep understanding of paid search strategies, strong analytical skills, and the ability to drive high ROI.
Key Responsibilities:
- Develop, execute, and optimize SEM campaigns on Google Ads to achieve company goals such as increasing traffic, generating leads, and driving conversions
- Conduct keyword research, audience targeting, and competitive analysis to refine campaign strategies
- Manage and optimize campaigns across Google Search, Display, Shopping, and YouTube
- Manage and allocate SEM budgets effectively to maximize ROI
- Monitor daily and monthly budget caps, adjust bids, and allocate funds across campaigns to ensure optimal performance
- Provide forecasts and reports on spending, performance, and return on investment (ROI)
- Track, analyze, and report on key performance indicators (KPIs), including CTR, CPA, ROI, and conversion rates
- Present actionable insights and recommendations to senior management
Requirements:
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of hands-on experience in SEM, with a strong emphasis on Google Ads
- Proven track record of managing large-scale SEM campaigns with significant budgets
Preferred Qualifications:
- Experience in other paid platforms (e.g., Bing Ads, Facebook Ads)
- Familiarity with SEO principles and how they interact with SEM
About MediaNV:
MediaNV is a leading digital marketing agency dedicated to helping businesses achieve their online goals. We're looking for a highly skilled and experienced Sr. Search Engine Marketing Specialist to join our team and help drive our clients' success.
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