Marketing Performance Specialist

3 days ago

Jodhpur, Rajasthan, India beBeePerformance Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

About us:

We are pioneering the future of artificial intelligence with groundbreaking research and innovative products. Our mission is to transform applications through intelligent solutions that drive efficiency and growth.

Job Overview:

We seek a seasoned performance marketer with 4-6 years of experience to lead and optimize marketing initiatives across multiple channels. This role will be responsible for developing, executing, and managing paid campaigns to drive user acquisition, maximize return on investment, and scale customer base.

Key Responsibilities:

  • B2B SaaS marketing experience is mandatory, with a deep understanding of SaaS sales cycles, customer lifetime value, and user retention.
  • Develop and execute performance marketing strategies across digital channels to drive customer acquisition and revenue growth.
  • Lead creation and management of paid campaigns across platforms, ensuring alignment with business objectives and key performance indicators.
  • Analyze campaign performance and continuously optimize bids, targeting, creatives, and messaging for maximum ROI.
  • Monitor and manage daily, weekly, and monthly performance reports, ensuring campaigns stay on track and meet performance goals.
  • Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance.
  • Build and manage marketing budget, tracking spend against performance goals and optimizing for cost-efficiency.
  • Stay up-to-date with industry trends, new advertising technologies, and best practices in digital marketing.
  • Drive growth initiatives through retargeting, CRM-based campaigns, and advanced segmentation strategies.

Requirements :

  • 4-6 years of experience in performance marketing, digital advertising, or similar roles with a proven track record of driving measurable results.
  • Has handled significant performance marketing budget.
  • Demonstrate a proven track record of achieving significant ROI from marketing budgets, consistently meeting or exceeding performance targets and KPIs.
  • In-depth knowledge of performance marketing channels, including search, display, and social media.
  • B2B SaaS marketing experience is mandatory, with a proven track record of executing and optimizing performance marketing campaigns in a B2B environment.

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