Digital Content Optimization Specialist

4 days ago

Pune, Maharashtra, India beBeeAnalyst Full time ₹ 15,000 - ₹ 28,00,000
Job Description

We are seeking a highly skilled Digital Content Analyst to join our team. The ideal candidate will have a strong understanding of digital content strategy, web optimization, and data analytics.

The successful candidate will utilize data and analytics to uncover opportunities and identify projects based on impact and business objectives. They will also be responsible for forecasting core content metrics in partnership with the analytics team and executing to meet targets.

In addition, the Digital Content Analyst will provide a bridge between the website and content team to identify high-impact projects that enhance user engagement and conversion. They will oversee and manage website content, working with content strategy to craft user journeys that provide value and guide users toward desired actions.

The Digital Content Analyst will also develop and execute a comprehensive SEO strategy, aligning with SEO best practices, brand guidelines, and business goals. They will monitor, analyze, and report on content performance metrics, translating insights into actionable strategies.

Required Skills and Qualifications
  • Bachelor's degree in marketing, communications, journalism, data analytics or a related field.
  • 5+ years of experience in digital content strategy, web optimization, content marketing, or a similar role.
  • Strong understanding of SEO, UX, and data analytics tools (PowerBI, Google Analytics, Google Search Console, SEMrush , Ahrefs, etc.) with a proven track record of using data to generate insights and hypothesis, ultimately setting plans for optimization on volume of qualified traffic and conversion rate.
  • Excellent writing, editing, and communication skills, with examples of digital content creation and development.
  • Experience with A/B testing and content experimentation to drive optimization.
  • Strong project management skills with the ability to juggle multiple priorities.
  • Experience collaborating with cross-functional teams, including UX design, Content Strategy, SEO, development, and marketing.
  • Ability to think strategically and execute efficiently in a fast-paced environment.
  • Background in digital marketing, conversion rate optimization (CRO), or customer journey mapping.

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