Digital Marketing Strategist

2 weeks ago

Alwar, Rajasthan, India beBeePerformance Full time US$ 90,000 - US$ 1,25,000

Job Title: Performance Marketer

About the Role:

We are seeking a results-driven performance marketer to lead and scale advertising campaigns for B2B clients in the US market.

Main Responsibilities:
  • Develop, launch, manage, and optimize targeted advertising campaigns for lead generation and brand awareness.
  • Create audience targeting strategies tailored to US market segments.
  • Collaborate with content and design teams to produce high-performing ad creatives and messaging.
  • Analyze campaign performance daily and provide actionable insights based on analytics data.
  • Design A/B tests to continually improve ad performance, click-through rates, and conversion rates.
  • Manage campaign spend efficiently, ensuring high return on investment.
  • Prepare detailed performance reports and present findings to stakeholders and clients.
  • Stay updated on platform updates and B2B marketing trends.
Key Qualifications:
  • 3–6 years of experience in digital marketing with a strong focus on performance marketing.
  • Minimum 2+ years of hands-on experience managing Ads (Lead Gen Forms, Sponsored Content, InMail, etc.).
  • Proven experience working with US-based clients; understanding of US market and customer behavior is essential.
  • Proficiency with Campaign Manager, Google Analytics, and other marketing tools.
  • Strong analytical skills and comfort with metrics, attribution models, and dashboards.
  • Excellent written and verbal communication skills.
  • Self-motivated, results-oriented, and able to work independently.
Nice to Have:
  • Experience with other paid platforms (Meta, Google Ads, Twitter/X).
  • Familiarity with marketing automation tools like HubSpot or Marketo.
  • Experience in SaaS or healthcare marketing is advantageous.

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