Senior Brand and Communication Specialist

2 days ago

Cochin, Kerala, India beBeeCommunications Full time ₹ 10,24,000 - ₹ 12,80,000
Marketing and Communications Director

A pivotal leadership role has become available to spearhead our brand and communication endeavors. The ideal candidate will bring extensive experience in Marcom and integrated marketing execution, particularly in consumer-focused industries like garments or fashion retail.

The successful candidate will be adept at managing both external brand building and internal communication initiatives. One who understands the market, drives the brand as per market needs, and sets the strategic direction for impactful communication across all channels.

Key Responsibilities:

  • Interacting with advertising/media agencies, providing the brief, evaluating & implementing the 360 degree creative, planning and media strategy.
  • Strategize, design & execute brand communication for the brand.
  • Recommend and manage all brand activity to ensure fit with brand strategy and corporate guidelines.
  • Own end-to-end brand communication, including campaigns, influencer marketing, content, and storytelling.
  • Strengthen the brand presence company in the Indian market through various ATL, BTL & trade promotion activities.

Develop multi-channel marketing initiatives to support business objectives.

Packaging development and design aesthetics are key areas of focus.

Event / Exhibition management, strategic and tactical campaign deployment are crucial.

Analyze the performance of branding initiatives and campaigns through metrics such as ROI, engagement, and brand health.

Manage corporate identity, electronic communications, internal communications, corporate events program, publications and other marketing materials.

Internal and external communications programs must be developed and implemented effectively.

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