Business Optimization Lead

3 days ago

Varanasi, Uttar Pradesh, India beBeeCustomer Full time ₹ 10,00,000 - ₹ 15,00,000

Role Summary

The Business Optimization Lead is a strategic position that bridges sales, marketing, and support teams to enhance customer engagement, retention, and revenue growth through the effective use of CRM systems.

Key Responsibilities:

  • Functional Alignment: Collaborate with cross-functional teams to align CRM campaigns and strategies.
  • Campaign Enhancement: Configure, manage, and improve CRM functionalities to drive organizational objectives.
  • Lead Management & Automation: Develop processes for capturing leads, tracking interactions, and nurturing them through the sales funnel.
  • Training & Support: Provide training on best practices for using CRM systems and offer ongoing troubleshooting and support.
  • Reporting & Analytics: Monitor CRM KPIs and turn data into actionable insights and reports.

Requirements:

  • Bachelor's degree in a related field.
  • 2–4+ years of experience managing CRMs or sales operations.
  • Proficiency in CRM platforms and workflow automation.

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