Digital Marketing Strategist

1 week ago

Udaipur, Rajasthan, India beBeePerformance Full time ₹ 8,00,000 - ₹ 15,00,000
Social Media & Performance Marketing Executive

We are seeking a highly skilled professional to manage and grow our online presence while driving impactful paid campaigns. This role is a blend of creative social media management and data-driven performance marketing, making it ideal for someone who enjoys both content and analytics.

  • Key Responsibilities:
  • 1. Social Media Management
    • Plan and execute monthly content calendars aligned with campaigns and business goals.
    • Collaborate with designers, video editors, and copywriters to create engaging posts, reels, shorts, and stories.
    • Publish daily content across Instagram, YouTube, Facebook, and Twitter.
    • Write compelling captions & CTAs to boost engagement and conversions.
    • Manage community interactions (DMs, comments, Telegram groups, WhatsApp broadcasts).
    • Track and share user engagement insights with the team.
  • 2. Performance Marketing
    • Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).
    • Monitor campaign KPIs such as CTR, CPL, ROAS and support ongoing optimizations.
    • Execute A/B testing of creatives, ad copies, and landing pages.
    • Run retargeting campaigns and support funnel optimization.
    • Prepare and maintain weekly performance reports.
  • Analytics & Growth
    • Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions).
    • Stay updated on social trends, platform algorithms, and ad marketing benchmarks.
    • Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.

Requirements:

  • At least 2 years of experience in Social Media & Performance Marketing (EdTech/Finance preferred).
  • Bachelor's degree in Marketing, Mass Communication, or equivalent.
  • Hands-on experience with Instagram, YouTube, Meta Ads Manager, Google Ads Manager, GA4, and UTM tagging.
  • Strong written & verbal communication skills in English & Hindi.

Preferred Skills:

  • Experience with YouTube Lives or webinars.
  • Knowledge of SEO for social content, hashtag strategies, and lead-gen via CTAs.
  • Interest in stock market/finance-related content.

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