Visual Identity Strategist
22 hours ago
Three Across is a luxury brand that specializes in creating unique, handcrafted trunks that blend passion, creativity, and traditional craftsmanship. Our products are designed to capture and reflect the emotions and passions of collectors, travelers, and enthusiasts, making each piece a work of art.
Position ObjectiveWe are seeking a dedicated and experienced visual identity strategist to join our team. As a key member of our Marketing & Brand Communications department, you will be responsible for building and shaping the visual identity of our brand across various platforms and translating our creative vision into compelling content.
Job DescriptionThe ideal candidate will have a strong understanding of luxury, art, and craft, as well as exceptional written and verbal communication skills. You will be responsible for ideating, creating, and designing effective and evocative visual communications and graphics to support branding, marketing, and social media campaigns for the brand.
- Develop design briefs by gathering information and conducting thorough data research.
- Ensure all designs are consistent with the company's brand guidelines and vision, maintaining a high standard of quality.
- Conceptualize sample layouts based on principles of layout and aesthetic design.
- Design and create brand collaterals for both digital and print media.
- Stay up-to-date on best practices, latest trends, and optimizations throughout design projects.
You will collaborate closely with other team members to deliver cohesive and impactful visual solutions, and develop creative approaches for expressive brand graphics with strong storytelling. Additionally, you will manage content for social media platforms such as Instagram, Pinterest, LinkedIn, and more, and design and develop website pages with a strong understanding of web design principles.
RequirementsTo succeed in this role, you will need:
- Outstanding storytelling abilities.
- A portfolio of work showcasing a wide range of creative projects, especially with brands in the luxury industry.
- Exceptional written and verbal communication skills.
- In-depth knowledge of layouts, graphic fundamentals, typography, print, and web.
- Experience with both print and digital media.
- Proficiency in software such as Adobe Creative Suite, Photoshop, InDesign, Corel Draw, Illustrator, Canva, Figma, etc.
- A solution-driven mindset and approach.
- Adaptability, enthusiasm, and a genuine passion for the brand.
The salary for this position is approximately ₹7 Lacs – ₹10 Lacs (Inclusive of Performance Bonus) per annum.
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