Market Intelligence Analyst

2 weeks ago

Noida, Uttar Pradesh, India beBeeInsights Full time ₹ 12,24,000 - ₹ 20,40,000

Job Title: Digital Market Insights Specialist

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This role is responsible for gathering local user insights, monitoring cultural and social trends, and integrating marketing resources to support headquarters in shaping effective OS marketing strategies. This specialist bridges global and local teams, ensuring product positioning, content, and campaigns resonate with local users and deliver strong market impact.

The ideal candidate will have a strong background in marketing (IMC, social media management, or related fields) with a minimum of 3 years of experience. They should also possess excellent resource integration and networking abilities, prior connections with local KOLs and channels being a plus.

Key Responsibilities:

  • Conduct in-depth research on local users' smartphone software usage habits (functional preferences, pain points, scenario needs, etc.).
  • Prepare and present user portrait analysis reports to support HQ marketing strategy formulation.
  • Track local users' evaluations and preferences of competing OS software, identify differentiated marketing opportunities, and highlight product strengths.

Required Skills and Qualifications:

  • Proficiency in the local official language(s) and mainstream dialects.
  • Strong English communication skills.
  • Minimum 3 years of experience in marketing (IMC, social media management, or related fields).
  • Strong user insight and trend analysis skills; ability to identify marketing opportunities from daily social phenomena.
  • Excellent resource integration and networking abilities; prior connections with local KOLs and channels preferred.
  • Effective cross-cultural communication skills, capable of collaborating with both global teams and local partners.

Benefits:

This role offers an exciting opportunity to work in a dynamic environment, where you can utilize your skills and expertise to drive business growth and success.

Others:

As a Digital Market Insights Specialist, you will have the chance to develop your career in a forward-thinking organization, working closely with talented professionals who share your passion for innovation and excellence.

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