Digital Marketing Training Specialist
6 days ago
Position Overview :
The ideal candidate for this Advertising Operations Manager - Training and Development role will possess in-depth product knowledge of Google Ads, a strong understanding of digital marketing platforms, and the ability to differentiate Google Ads from other platforms.
They will also demonstrate expertise in managing new hire training programs, driving performance improvement, and coaching teams to meet organizational objectives.
This role demands a seasoned trainer with excellent soft skills, proven leadership abilities, and an innovative approach to training delivery.
Key Responsibilities :
- 1.
• Develop training modules that highlight the unique features and advantages of Google Ads compared to other digital marketing platforms like Facebook Ads, LinkedIn Ads, and programmatic advertising.
• Collaborate with subject matter experts to ensure accuracy, relevance, and alignment of training materials with industry best practices.
New Hire Management • Lead onboarding and training for new hires, ensuring a smooth transition into the Google Ads ecosystem.• Monitor and evaluate the performance of new hires during their initial training period, providing targeted coaching and support as needed.
• Develop retention strategies to improve engagement and reduce attrition among new hires.
Performance Improvement • Analyze team performance data to identify quartile trends and skill gaps, creating customized training solutions to elevate performance.• Implement advanced coaching techniques to improve individual and team metrics, including Quality Score, Return on Ad Spend (ROAS), and overall campaign effectiveness.
• Collaborate with quality and operations teams to align training initiatives with client expectations and KPIs.
Leadership and Mentorship • Provide mentorship and guidance to trainers and team members, fostering a culture of continuous learning and growth.• Lead by example in adopting Google Ads best practices, staying updated on industry trends, and maintaining a high standard of professionalism.
Requirements and Qualifications :
A bachelor's degree in marketing, communications, or a related field is preferred, but not required.
Candidates must have at least 3-5 years of experience in digital marketing or a related field, preferably in a training and development role.
Strong analytical and problem-solving skills are necessary, along with excellent communication and interpersonal skills.
Able to work collaboratively with cross-functional teams and adapt to changing priorities.
Familiarity with Google Ads and digital marketing platforms is essential, along with a willingness to learn and stay up-to-date with industry trends.
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