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Marketing Automation Expert
1 month ago
Job Title: Marketing Cloud Automation Specialist
Job Summary:
We are seeking a highly skilled Marketing Cloud Automation Specialist to join our team at Lennox. The ideal candidate will have experience with marketing automation platforms, such as Adobe Campaign, and a strong understanding of digital marketing strategies.
Key Responsibilities:
- Support marketing automation efforts, including acting as the Adobe Campaign administrator and primary user of the tool.
- Build and optimize digital marketing programs, with a focus on creating sophisticated nurture programs for leads and customers in various segments and stages of the funnel.
- Oversee multichannel marketing programs (email, SMS, direct mail), including working collaboratively on creative development, list management and segmentation strategies, cadence, testing, journey mapping, execution, tracking and optimization.
- Work closely with stakeholders to support the Adobe Campaign infrastructure and architecture.
- Stay up to date on email and demand-gen best practices to develop clear recommendations on how to improve response rates and overall engagement.
- Standardize and optimize marketing automation processes and QA procedures to ensure flawless delivery of campaigns.
- Continuously monitor daily/weekly/quarterly reporting of database KPIs, including campaign performance (email/webinars/program effectiveness).
- Create and maintain best practices and documentation.
Requirements:
- Experience with marketing automation platform, such as Adobe Campaign required, current or recent certification a plus.
- Experience working in healthcare or financial services a plus.
- Proficiency in HTML, CSS, and JavaScript – specifically building emails and landing pages that are responsive is a plus.
- Experience in relational databases, data structures, creating data schema and querying language and data sync.
- Working experience in Salesforce (specifically campaign, opportunity, lead, and contact objects) is a plus.
- Highly organized with strong attention to detail while operating under tight and competing deadlines; ability to prioritize work.
- Creative, strategic, and analytical thinker; ability to think through multiple options and proactively present ideas.
- Great communication and interpersonal skills; ability to facilitate teams and exert influence when needed.
- Experience with A/B testing– including subject lines, CTAs, messaging, Personalization.
- Strong knowledge of lead generation, campaign delivery, conversion rate optimization, and marketing automation implementation best practices.
- Experience in relational databases, data structures, creating data schema and SQL.
- Bachelor's degree.
About Lennox:
Lennox is a leading company in the industry, and we are committed to providing our employees with a challenging and rewarding work environment. If you are a motivated and experienced Marketing Cloud Automation Specialist, we encourage you to apply for this exciting opportunity.