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Marketing Automation Expert

1 month ago


Chennai, Tamil Nadu, India Lennox Full time

Job Title: Marketing Cloud Automation Specialist

Job Summary:

We are seeking a highly skilled Marketing Cloud Automation Specialist to join our team at Lennox. The ideal candidate will have experience with marketing automation platforms, such as Adobe Campaign, and a strong understanding of digital marketing strategies.

Key Responsibilities:

  • Support marketing automation efforts, including acting as the Adobe Campaign administrator and primary user of the tool.
  • Build and optimize digital marketing programs, with a focus on creating sophisticated nurture programs for leads and customers in various segments and stages of the funnel.
  • Oversee multichannel marketing programs (email, SMS, direct mail), including working collaboratively on creative development, list management and segmentation strategies, cadence, testing, journey mapping, execution, tracking and optimization.
  • Work closely with stakeholders to support the Adobe Campaign infrastructure and architecture.
  • Stay up to date on email and demand-gen best practices to develop clear recommendations on how to improve response rates and overall engagement.
  • Standardize and optimize marketing automation processes and QA procedures to ensure flawless delivery of campaigns.
  • Continuously monitor daily/weekly/quarterly reporting of database KPIs, including campaign performance (email/webinars/program effectiveness).
  • Create and maintain best practices and documentation.

Requirements:

  • Experience with marketing automation platform, such as Adobe Campaign required, current or recent certification a plus.
  • Experience working in healthcare or financial services a plus.
  • Proficiency in HTML, CSS, and JavaScript – specifically building emails and landing pages that are responsive is a plus.
  • Experience in relational databases, data structures, creating data schema and querying language and data sync.
  • Working experience in Salesforce (specifically campaign, opportunity, lead, and contact objects) is a plus.
  • Highly organized with strong attention to detail while operating under tight and competing deadlines; ability to prioritize work.
  • Creative, strategic, and analytical thinker; ability to think through multiple options and proactively present ideas.
  • Great communication and interpersonal skills; ability to facilitate teams and exert influence when needed.
  • Experience with A/B testing– including subject lines, CTAs, messaging, Personalization.
  • Strong knowledge of lead generation, campaign delivery, conversion rate optimization, and marketing automation implementation best practices.
  • Experience in relational databases, data structures, creating data schema and SQL.
  • Bachelor's degree.

About Lennox:

Lennox is a leading company in the industry, and we are committed to providing our employees with a challenging and rewarding work environment. If you are a motivated and experienced Marketing Cloud Automation Specialist, we encourage you to apply for this exciting opportunity.