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13 hours ago
Job Title: Narrative Lead
About the RoleWe are seeking a skilled Narrative Lead to join our creative studios team. As a storyteller, you will be responsible for crafting engaging content that drives revenue and elevates the brand globally.
Key Responsibilities:- Craft sharp headlines, persuasive long-form, and scroll-stopping social copy with flawless grammar.
- Build, mentor, and inspire a multidisciplinary squad of writers, designers, and editors producing high-impact assets for global markets.
- Originate campaign platforms, product launches, and brand stories that stop thumbs, drive revenue, and elevate the brand on the world stage.
- Deploy generative-AI tools for ideation, rapid iteration, and performance insights while safeguarding strategic thinking, brand voice, and originality.
- Translate performance metrics into creative refinements; coach the team to test, learn, and optimize relentlessly.
- At least 5 years in copywriting, advertising, or content marketing and 3 years guiding creative teams.
- A portfolio that marries brand storytelling with measurable performance results please include links.
- Native-level command of English and an editorial eye that catches the tiniest typo.
- Proven track record of integrating AI tools (e.g., ChatGPT, Midjourney, Grammarly) into creative processes without sacrificing human nuance.
- Leadership runway toward Associate Creative Director and beyond.
- Company-funded access to premier global marketing & AI-creativity programs.
- As part of the central Global Creative Studios, you get a seat at the table of the world's most ambitious brand collective impacting millions across 25 countries.
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