
Drive Business Growth through Data-Driven Digital Marketing
2 weeks ago
Digital Acquisition Specialist
About the Role:This is an exciting opportunity to drive business growth through data-driven digital marketing campaigns. We seek a skilled specialist to lead our online customer acquisition strategy, leveraging expertise in performance marketing to maximize ROI.
Key Responsibilities:- Develop and execute targeted online marketing campaigns across multiple channels, including Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital platforms.
- Design and implement targeting strategies, manage paid media budgets, and optimize ad creatives for maximum impact.
- Analyze key metrics such as CPL, CTR, ROAS, CAC, and conversion rates to inform campaign decisions.
- Collaborate with cross-functional teams to create high-converting campaigns and improve overall marketing effectiveness.
- Stay up-to-date with market trends and competitive landscape to refine digital marketing strategy.
- Bachelor's or Master's degree in Marketing, Business, or related field.
- Minimum 4 years of experience in performance marketing, preferably in fintech, SaaS, or digital services.
- Demonstrated success in managing PPC, social media ads, and lead generation campaigns.
- A dynamic work environment that encourages innovation and creativity.
- The chance to contribute to exciting growth strategies in a rapidly evolving industry.
- Competitive compensation with performance-based incentives.
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