Digital Marketing Specialist

18 hours ago

Ahmedabad, Gujarat, India beBeeDigitalMarketing Full time ₹ 60,00,000 - ₹ 1,20,00,000

Job Title: Digital Marketing Specialist

About the Role:

We are seeking a highly skilled professional to oversee and optimize advertising campaigns across various platforms, ensuring maximum return on ad spend (ROAS).

Key Responsibilities:
  • Campaign Management & Optimization:
    • Develop, execute, and continuously analyze Meta Ads (Facebook & Instagram) for e-commerce businesses.
    • Analyze campaign performance and implement data-driven adjustments to improve efficiency.
    • Identify and test new audience segments, bidding strategies, and ad placements.
    • Scale e-commerce stores with a focus on achieving high ROAS.
  • Market & Creative Analysis:
    • Monitor market trends and conduct competitive analysis to identify emerging strategies.
    • Utilize Meta Ad Library and ad spy tools to research and replicate high-performing creatives.
    • Provide insights on creative performance and recommend optimizations.
  • Collaboration & Coordination:
    • Work closely with graphic designers and video editors to develop high-converting ad creatives.
    • Provide clear, detailed creative briefs to ensure alignment with marketing strategies.
    • Maintain effective communication with internal teams to streamline campaign execution.
  • Performance Tracking & Reporting:
    • Analyze key performance indicators (KPIs) and prepare performance reports.
    • Utilize data to adjust bidding strategies, audience targeting, and creative elements for better results.
    • Stay updated with changes in advertising platforms, algorithm updates, and industry best practices.
    Required Skills & Qualifications:
    • Proven experience in media buying for e-commerce businesses with a track record of high ROAS.
    • Strong expertise in Meta Ads (Facebook & Instagram).
    • Experience with Google Ads and TikTok Ads is a plus.
    • Analytical mindset with the ability to interpret data and optimize performance.
    • Ability to work in a fast-paced environment and meet deadlines.
    • Strong communication skills for coordinating with design and video editing teams.

Bonus points for experience working with multiple channels and optimization strategies

Why You'll Love This Role:

This role offers the opportunity to make a significant impact on our clients' businesses by optimizing their advertising campaigns and driving ROI.

You will be part of a dynamic team that values innovation, collaboration, and continuous learning.

Additionally, you'll have the chance to work with cutting-edge technology and stay up-to-date with the latest industry trends and best practices.

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