Visual Lead

1 day ago

Kottayam, Kerala, India beBeeCreativeDirector Full time ₹ 1,20,00,000 - ₹ 1,50,00,000
Job Description">

The role of the Creative Director involves overseeing the quality, creativity and consistency of all visual deliverables across game and marketing projects. This includes collaborating with Producers, Designers and Artists to create visually compelling graphics, animations and UI elements.

Key Responsibilities:

  • Develop concept art and visual direction for new game features, titles and marketing assets
  • Define and maintain a cohesive visual identity across games
  • Align the game's art style with core casino mechanics and player psychology
  • Lead the creation of engaging win animations, bonus visuals and jackpot effects that enhance player satisfaction
  • Direct the design of promotional assets- Ad creatives, videos and store visuals- that align with social casino trends and boost user acquisition
  • Guide art for events, themed visuals, special offers and seasonal content to support monetization and retention goals
  • Manage the art production pipeline, setting clear processes, guidelines and timelines
  • Estimate and prioritize tasks to ensure on-time delivery without compromising quality
  • Mentor, train and inspire the Art Team to continuously elevate their skills and performance
  • Facilitate strong collaboration with development, product and marketing teams
  • Stay current with visual, UX and casino art trends to keep our games visually competitive and genre-relevant
  • Analyze the visual impact of art assets on key KPIs such as engagement, retention and monetization

Required Skills & Experience:

  • 15+ years of relevant experience, including 10+ years in a senior or lead art role, preferably in games or interactive content
  • A strong online portfolio showcasing game-related visual design, preferably in casino or F2P titles
  • Proven experience in UI design, graphic design and visual storytelling for games
  • Strong leadership skills with a track record of managing and growing creative teams
  • Mastery of Adobe Creative Suite and other industry-standard art tools
  • Fluency in English is essential, with excellent written and verbal communication as this position requires close collaboration with our US team and international partners
  • Deep understanding of casino-themed visual elements like reels, glows, coins, tactile UI and celebratory effects
  • Experience working on casino games, in either social or real-money formats
  • Familiarity with F2P player behavior, art-driven engagement mechanics and monetization strategies
  • Experience designing visuals for LiveOps events, in-game promotions and performance-driven creatives aligned with business objectives
  • Ability to thrive in a fast-paced, multi-project environment and consistently meet tight deadlines
  • Highly organized, proactive and a collaborative team player

Benefits:

As a Creative Director at our company, you will have the opportunity to work on exciting game projects, collaborate with talented artists and designers, and grow your skills and career in a dynamic and supportive environment.

What We Offer:

* A chance to work on innovative and engaging game projects

* Collaborative and dynamic work environment

* Opportunities for professional growth and development

Why Join Us?

We are a company that values creativity, innovation, and teamwork. We believe that our employees are our greatest asset, and we strive to provide them with the resources and opportunities they need to succeed.

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