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Digital Marketing Director

1 week ago

Delhi, Delhi, India White Mint marketing pvt. ltd. Full time

We are seeking a seasoned Senior Digital Marketing Manager to join our team at White Mint marketing pvt. ltd.

Job Description

Digital and Marketing Strategy

  • Develop a comprehensive digital marketing strategy that aligns with the company's overall objectives.
  • Create integrated marketing plans to increase brand awareness, generate qualified leads, and retain customers.
  • Lead digital advertising campaigns and optimize return on investment (ROI).
  • Oversight of content strategy to strengthen our online presence.

Digital Channel Management

  • Optimize the performance of digital platforms, including the website, e-commerce platform, and customer relationship management (CRM) system.
  • Identify and integrate innovative technological tools to enhance customer experience.
  • Analyze customer data to personalize user journeys and maximize conversions.

Editorial Strategy

  • Craft compelling and consistent messaging across all marketing materials and channels.
  • Collaborate with content creators and external stakeholders for blog and social media content.

Leadership & Management

  • Guide and support the Marketing Team in their professional development.
  • Collaborate with other departments to ensure overall coherence.
  • Manage relationships with external partners, including graphic designers and PR consultants.

Analysis & Reporting

  • Monitor key performance indicators (KPIs) related to marketing performance.
  • Produce regular reports to measure the impact of actions taken and propose areas for improvement.

Strategic Partnerships

  • Establish and maintain partnerships that enhance brand visibility and drive business growth.

About You

  • Native English Speaker or fully bilingual, with excellent written and verbal skills.
  • Proven expertise in digital strategy, omnichannel marketing, and data analytics.
  • Natural leadership ability with a strong understanding of complex project management.
  • Able to work in an agile environment with strong autonomy.