
Senior Brand Strategist
5 days ago
Job Title: Brand Manager
Key Responsibilities:
- Analyze brand positioning and develop strategies to enhance it.
- Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
- Shape and communicate the company's vision and mission.
- Translate brand elements into plans and go-to-market strategies.
- Lead creative development to motivate the target audience to take action.
- Measure and report performance of marketing campaigns, assessing ROI and KPIs.
- Monitor market trends, research consumer markets, and competitors' activities.
- Oversee new and ongoing marketing and advertising activities.
- Devise innovative growth strategies.
- Align the company around the brand's direction, choices, and tactics.
Functional Area:
- Brand Management, Marketing Campaigns, Event Management, Catalogue Designing
Requirements:
- Strong understanding of brand management principles.
- Excellent communication and leadership skills.
- Ability to analyze data and drive business decisions.
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