Data Analytics Expert

1 month ago

Mumbai, Maharashtra, India Puretech Digital Full time

About Puretech Digital

We are a dynamic digital agency dedicated to delivering innovative solutions that drive business growth.

Salary: $80,000 - $120,000 per year

Job Description

As a Senior Data Analyst at Puretech Digital, you will play a critical role in helping us make data-driven decisions that drive business success. Your primary responsibility will be to analyze complex datasets, develop data models, and create visualizations that provide actionable insights.

Data Modeling & Analytics

  • Develop, maintain, and enhance data models to support various business functions.
  • Conduct exploratory data analysis using R or Python to uncover trends, patterns, and insights.
  • Perform hypothesis-driven analysis to inform conversion rate optimization (CRO) strategies.

Data Science & Statistical Analysis

  • Apply statistical methods and machine learning techniques to predict trends and drive strategic decisions.
  • Perform A/B testing, hypothesis generation, and multivariate testing to identify opportunities for optimization.
  • Build and validate predictive models to support customer engagement, retention, and conversion.

Data Visualization & Reporting

  • Create clear, compelling data visualizations that effectively communicate insights to stakeholders.
  • Develop dashboards and reports that highlight key performance indicators, trends, and data-driven insights.
  • Collaborate with business units to translate data findings into actionable recommendations.

Technical Skills

  • Proficiency in R or Python for data analysis, modeling, and statistical testing.
  • Strong data visualization skills (e.g., Tableau, Power BI, or similar tools).
  • Experience with SQL for data extraction and manipulation.

Experience

  • 2-4 years in data analytics, data science, or a similar role, preferably in a data-driven marketing or CRO-focused environment.
  • Solid understanding of data modeling, hypothesis testing, and statistical analysis.

Soft Skills

  • Excellent analytical thinking and problem-solving skills.
  • Effective communication skills with the ability to explain complex concepts to non-technical stakeholders.
  • Detail-oriented with a commitment to data accuracy and quality.

Preferred Skills

  • Experience with A/B testing and familiarity with CRO methodologies.
  • Knowledge of data processing and pipeline management tools.
  • Familiarity with data architecture and ETL processes.

Qualifications

  • Education: Bachelor's or master's degree in data science, Statistics, Mathematics, Economics, Computer Science, or a related field.

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