Digital Content Manager

22 hours ago

Tiruchi, Tamil Nadu, India beBeeContent Full time ₹ 9,00,000 - ₹ 15,00,000
About the Role

Gracelands is a leading real estate developer in Central India, specializing in residential and commercial plotted developments across prime locations in Indore, Nagpur, and other major cities. Our mission is to provide innovative and sustainable solutions for our customers.

As we evolve and go digital, we are seeking a creative and strategic Digital Content Manager to drive our digital presence and support our rapid growth journey. As part of this role, you will be working closely with and reporting to our Marketing Manager.

Key Responsibilities:

  • Develop and maintain a content strategy and calendar aligned with marketing goals.
  • Brainstorm and execute creative campaigns to increase reach, engagement, and lead generation.

Responsibilities also include:

  • Creating engaging static posts, reels, and video content across platforms (Instagram, Facebook, , YouTube, etc.).
  • Ensuring all content reflects Gracelands' brand identity and storytelling.
  • Writing compelling ad copies, captions, and blog posts that educate, inform, and drive action.
  • Adapting messaging for different audiences (investors, homebuyers, community members).

Design & Tools:

  • Designing creatives using Canva, Photoshop, or other photo/video editing platforms.
  • Collaborating with external photographers/videographers when required.

Campaign Management:

  • Assisting in planning and executing paid ad campaigns on Meta, Google, and other digital platforms.
  • Tracking performance metrics (reach, engagement, leads, CPL) and suggesting optimizations.

Community Engagement:

  • Monitoring and responding to comments, DMs, and online reviews to foster trust and credibility.
  • Building and engaging with a community of homebuyers and investors around Gracelands' projects.
Required Skills & Qualifications
  • 2–4 years of experience in social media management, preferably in real estate, lifestyle, or consumer brands.
  • Strong content creation and editing skills (graphic design + video editing).
  • Excellent command of English writing for ads, captions, and blogs.
  • Familiarity with digital marketing, paid ads, and analytics tools is a plus.
  • Creative thinker with an eye for aesthetics and storytelling.
  • Ability to work independently while collaborating with sales and marketing teams.
  • An entrepreneurial, go-getter, and ambitious mindset is a plus.
What We Offer
  • Opportunity to lead the digital presence of a fast-growing real estate company.
  • Creative freedom to experiment with campaigns and formats.
  • Collaborative work environment with direct impact on business outcomes.
  • Competitive compensation and growth opportunities.
How to Apply

Send your CV, portfolio/links to past work, and a short note on why you'd be a great fit.

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