Senior Fashion Communication Specialist

6 hours ago

Kolkata, West Bengal, India beBeeFashion Full time ₹ 20,00,000 - ₹ 25,00,000

Job Title: Communication Strategist - Fashion Industry

We are seeking a passionate and experienced communication professional to lead strategic communications and media relations for fashion clients.

Key Responsibilities:

  • Media Relations & Thought Leadership: Build relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion publications.
    • PR Strategy: Design integrated PR campaigns that reflect each brand's aesthetic and positioning.
      • Event PR & Brand Showcases: Manage press previews, fashion events, and brand activations; ensure strong media turnout and post-event coverage.
        • Crisis Communication: Handle sensitive brand issues with timely and strategic messaging.
          • Content & Messaging: Craft compelling press releases, lookbooks, and seasonal trend pitches tailored for media.
            • Stakeholder Engagement: Act as a liaison between clients, designers, and fashion journalists.
              • Executive Communications: Support fashion founders and brand leaders with media training and key message development.
                • Team Leadership: Guide a team of fashion PR professionals, encouraging creativity and strong execution.
                  • Performance Metrics & Reporting: Measure campaign effectiveness through media impressions and sentiment analysis.
                    • Brand & Reputation Management: Position clients as trendsetters through storytelling and strategic brand alignment.

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