Digital Content Marketing Coordinator

3 weeks ago

Gurgaon, Haryana, India Grip Invest Full time

We are seeking a creative and organized individual to join our team as a digital content marketing coordinator.

This role will be responsible for creating engaging content, scheduling posts, and analyzing performance across multiple platforms.

Key Responsibilities:

  • Content Creation and Scheduling: Assist in developing and scheduling high-quality content, including graphics, captions, and short-form videos, aligned with our brand's tone and messaging.
  • Schedule and manage content: Use scheduling tools like Buffer or Hootsuite to manage and schedule content across Instagram, Facebook, Twitter, and other platforms.

Community Engagement:

  • Respond to comments and messages: Promptly respond to comments, messages, and mentions to foster a positive community experience.
  • Monitor online conversations: Identify opportunities for engagement by monitoring online conversations about our brand.

Trends and Hashtag Research:

  • Stay up-to-date with trends: Stay current with trending topics, hashtags, and social media best practices to increase visibility and engagement.
  • Leverage current trends: Suggest creative ways to leverage current trends relevant to our brand.

Analytics and Reporting:

  • Track and report metrics: Track and report weekly on social media metrics such as engagement rate, reach, follower growth, and conversion rate.
  • Analyze performance: Analyze performance to identify high-performing content and optimize future posts.

Competitor and Audience Research:

  • Conduct competitor analysis: Conduct competitor analysis to identify industry benchmarks and innovative practices.
  • Research target audience: Research target audience preferences to improve content relevance and engagement.

Campaign Support:

  • Create campaign-specific content: Create campaign-specific content and track its performance to support marketing campaigns.
  • Collaborate with marketing team: Collaborate with the marketing team on special events or promotional activities.

Creative Collaboration:

  • Work with designers and photographers: Work with designers, photographers, and other team members to develop visually appealing content.
  • Suggest new content ideas: Suggest and brainstorm new content ideas aligned with our brand's goals and social media strategy.

Bonus Points:

  • Interest in finance: Interest in finance or financial topics is a plus.

Work Expectations:

  • Dedicate 25-30 hours per week: Intern should dedicate 25-30 hours weekly.
  • Office commitment: Commitment to work twice a week in the office is required.

Ideal Candidate:

  • Creative thinker: Creative thinker with excellent communication skills.
  • Familiarity with social media platforms: Familiarity with social media platforms and scheduling tools.
  • Interest in learning: Interest in learning and adapting to evolving trends in social media and content creation.

The estimated salary for this role is around $40,000-$50,000 per year, depending on location and experience. This role offers an excellent opportunity to gain hands-on experience in digital content marketing while working with a dynamic and creative team at Grip Invest.

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