Senior Marketing Director

1 day ago


Delhi, Delhi, India ViewTrade Holding Corp. Full time
Marketing Leadership at ViewTrade Holding Corp.

The ideal candidate for this role will have a proven track record of developing and executing effective marketing strategies to drive business growth. As the Senior Marketing Director, you will be responsible for leading cross-functional teams to create and implement marketing campaigns that showcase ViewTrade's innovative solutions in the financial technology space.

About ViewTrade Holding Corp.
ViewTrade Holding Corp. is a fast-growing global fintech company that empowers businesses to achieve their goals through cutting-edge technology and expert guidance. We are passionate about transforming global market access and shaping the future of financial services.

Job Description
This is a leadership position that requires a strategic thinker with exceptional project management skills and a strong analytical mindset. The successful candidate will have hands-on experience with HubSpot and proficiency in leveraging it for campaign automation, lead nurturing, and performance tracking.

Responsibilities
- Develop and execute comprehensive marketing strategies aligned with business goals
- Lead SEO, SEM, social media, paid advertising, and email marketing efforts to drive customer acquisition and engagement
- Establish KPIs, monitor performance dashboards, and leverage data insights to optimize marketing efforts
- Identify, plan, and execute industry events, sponsorships, and strategic collaborations to enhance brand visibility
- Audit content and campaigns to eliminate inefficiencies, ensuring all efforts drive measurable impact
- Work with designers and agencies to create brochures, presentations, and other marketing promotional materials

Requirements
- 10-15 years of experience in marketing, preferably in financial technology, BFSI (Banking, Financial Services, and Insurance), financial services, or technology industries
- Proven ability to develop and execute data-driven marketing strategies
- Strong expertise in digital marketing, including SEO, paid media, and conversion rate optimization
- Experience in content marketing, brand positioning, and demand generation
- Exceptional project management skills with the ability to manage multiple priorities
- Strong analytical mindset with experience in performance tracking and ROI measurement
- Proficiency in HubSpot, Canva, Descript, Google Analytics, and Social Media tools

Benefits
- Be part of a fast-growing global fintech company
- Work with a team of industry leaders and innovators
- Opportunity to shape and drive content strategy at a high-impact level
- Competitive compensation and growth opportunities

About You
We are looking for a strategic thinker who is passionate about impactful content creation and storytelling. If you have a proven track record of driving business growth through effective marketing strategies, we encourage you to apply.
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