Brand Development Position

3 days ago


Dindigul, Tamil Nadu, India beBeeMarketer Full time ₹ 6,00,000 - ₹ 12,00,000
Job Title: Brand Developer

About this role:

This is a key position that supports our brand development efforts across various solution areas in the market.

Key responsibilities include:

  • Market understanding: Understanding of target groups, their triggers and barriers, competitive landscape etc.
  • New product development (NPD): Communication development for product display pages, e-commerce platforms, CRM touchpoints, marketplaces etc.
  • Communication development: Managing consumer touchpoints such as social media, performance marketing, influencer collaborations, brand campaign etc.
  • Data analytics: Driving measurement and learnings for various marketing initiatives.
  • Stakeholder management: Collaborating with cross-functional teams and external partners/agencies/vendors.
  • Offline understanding: Market visits to track offline business health metrics like distribution across different store formats, ECO/Unique ECO, primary & secondary revenue, visibility and planogramming.
  • Other activities required to support portfolio management, sales support, customer service etc. to drive product success.

We are looking for someone with a degree in communication, business administration or related field. They should have exposure to handling business in offline channels and 1-2 years of experience in brand management, consumer marketing, e-commerce or digital marketing.

The ideal candidate should be highly motivated, self-driven, enthusiastic team player with ability to manage multiple projects simultaneously. They should also be passionate about building a consumer brand.

Requirements:

Education: Degree in communication, business administration or related field.

Experience: 1-2 years of experience in brand management, consumer marketing, e-commerce or digital marketing.

Skills:

  • Understanding of target groups, their triggers and barriers, competitive landscape etc.
  • Communication development for product display pages, e-commerce platforms, CRM touchpoints, marketplaces etc.
  • Data analytics: Driving measurement and learnings for various marketing initiatives.
  • Collaboration with cross-functional teams and external partners/agencies/vendors.


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